Everyone had to see the whole company through eyes not their own

When it came time to draw up the company’s annual budget, each department head drew up a budget for that department—but then had to explain it so cogently to one colleague that the colleague could defend it at the leadership team meeting. The chief technology officer would argue the case for marketing, the head of sales spoke on behalf of operations, customer care explained technology’s needs. The impact of this simple exercise was profound. Everyone had to see the whole company through eyes not their own.